Media

Most Executive Profiles ads are 90 seconds in length and are aimed at the stakeholders of major companies.

This creates a few media considerations. Longer ads are obviously very expensive to place in Prime Time and most of such an audience would not be part of our intended demographic anyway. So, our media placement agency has negotiated special prices for strategically placed Executive Profiles ads – mainly using Foxtel TV and news, executive lifestyle and business related programming.

Packages

Set out below are a couple of example media schedules to give you an idea of the number of times a 90 second Executive Profiles advertorial would appear in a 1 month campaign to a national audience.

As all Corporate Communications campaigns have different strategic considerations and different timing issues, it would be necessary to plan each media campaign individually.

EXAMPLE 1	$30,000 media investment
Length of Campaign	4 weeks
Placement	News - 90 x 90 sec
	Lifestyle - 90 x 90 sec
On Air Time	Nearly 5 hours
Audience Reach	Total - 1,963,000

EXAMPLE 2	$70,000 media investment
Length of Campaign	4 weeks
Placement	News & Sport - 100 x 90 sec
	Lifestyle - 260 x 90 sec
On Air Time	Over 9 hours
Audience Reach	Total - 4,132,000

 

PR Bundle Package

BrandNEWS is able to negotiate a media and production package for Direct clients and Corporate Communications PR agencies.

For clients with existing advertising media placement arrangements, an industry standard Masthead fee of 10% of media schedule is charged.